Are you ready?

It's time to matter more in your own midlife

Learn More

Are you ready?

It's time to make your midlife more about you.

Learn More

Want to feel like you're running your life, rather than be run down by it?

You’re not alone!

Midlife - now a decades long stage of life from our 30's to our 60's - is a time of incredible change.  Some of it is wanted and some of it isn't.  It's the messy middle of mayhem!

Women are the busiest cohort of society - and the least supported. 

Perhaps you can have been so many things to so many people for so long, you've forgotten who you are to yourself? That's easy to do when you're stuggling to juggle famliy, career and you know, life. 

Or perhaps you're at an exciting (or daunting) new stage of life and want to matter more in your own midlife?  There are so many stages of midilfe, we sometimes need a beat to fully embrace next steps. 

And that's where coaching comes in. 

Tell me more!

How about a Discovery Coaching Session?

How about one hour where you get to focus on you (not the To-Do list, or who will cover half-term childcare, or what to make for dinner) and really pause to think about where and how you are and how you might make life feel more the way you'd like it to?

This can be an initial discovery session to explore where you are at and how coaching will help you. 

You will come away with clarity and confidence in knowing there is a pathway ahead.

This session can then springboard you on to subsequent coaching sessions or packages if you choose. 

Book Now!

How to "become" rather than "arrive

What a joy to chat with the fabulous Síle Seoige on her podcast Ready to be Real. 

I first met Silé 16 years ago when our lives looked and felt very different. She was in her late 20’s hosting the RTE daytime show Seoige with her sister Grainne, I was in my late 30’s juggling career and young family.  I had a little weekly slot reviewing books.

Exploring themes of becoming, changing the energy direction of your life, resilience, overwhelm, the adventures and opportunities that come from the hard kicks in life, and the crucial investment in self for women in midlife, we talked about loss, grief, disappointment, joy, love, accomplishment, adventure and the excitement of what amazing lives we still have to lead.  You can listen here and there is a snippet ➡


My new book is out now!

When my own midlife got messy, I wrote the book I needed to read. Using my own story, those of the women I have coached and my coaching tools, this book will help you take control of your midlife.  Each chapter has a theme and an exercise so that by the end you'll have your own bespoke midlife (wo)manual.

You'll go on an adventure of self-discovery, then get the coloured markers out for some midlife designing how you want your life to feel, and finally you'll roll up your sleeves and start actioning and living the life you want. 

Buy my book here!

Chatting on the RTE Today show on all things redefining midlife


Such a pleasure to speak to Daithe and James on the Today show about redefining midlife, repurposing and how to re-invigorate your marriage or get ready to date again in midlife.

I also spoke about the importance of ageing powerfully... the topic I'll be speaking about at the National Menopause Summit in the Aviva stadium on 11th and 12th April 2024.

You can watch the clip by clicking on the photo.





Chatting to Tommy Tiernan!

What a wonderful opportunity to be invited as a guest on the RTE1 Tommy Tiernan Show, and talk all things midlife women and why we are the generation to be defining midlife  Check out what we talked about here.

January 2023

 You can also listen to my recent guest appearances on some recent podcasts. With the Another MindBody Story podcast I discuss why we must embrace the good, the bad and the ugly in our midlives. And in the Your Truth Shared podcast, I discuss the opportunities this extended midlife is giving us, and why it's important to forget about ageing gracefully, but to age powerfully. You can listen here

I'm Alana,

The Midlife Coach.

I empower you to run your life, rather than be run down by it: 

🌟 to matter more in your own midlife.

🌟 to say "forget about ageing gracefully, I want to age powerfully!"

🌟 to reconnect to yourself amid all the roles and responsibilities you carry

🌟 to grasp ambition by the love handles and live life on your terms

🌟 to redefine any, or all, aspects of your midlife because in this unique midlife, none of the old paradigms apply

Talking Midlife Relationships with Brendan O'Connor and other interviews 

Listen in as Brendan and I talk redefining midlife relationships, why the end of a marriage is not a failure and how starting again can be the best thing that can happen to you. Listen here.

And I had a blast chatting to the UK celebrity dating expert Geneveive Gresset as the inaugural guest on her new interview series Fizz & Tell where we chat about thriving in midlife and the difference between sensuality and sexy. You can watch and listen here.


  Download a FREE


  My Midlife   Marker


The first step in mattering more in your own midlife is checking in to see where and how you are, maybe even who you are, and then deciding what you might want and need at this age and stage, whatever that is. In this free little playbook (I'm not calling it a workbook) you can take a beat in your mile-a-minute midlife and start mattering more in your own midlife.

Why this could be the moment to say

"This is my time!"


Thrilled to be interviewed by Cormac and Sarah on RTE Radio1's Drivetime (31/5/23) about redefining midlife, especially when the kids are grown.  I even made Sarah nervous when I suggested it's an important time to reset the marriage too!  You can listen in here

This was on the back of my article in the Independent on why this is your time! You can read it here.

If you're interested in my newsletter Your Midlife Matters, you can check it out here.

Redefining mid-age and redesigning a life you love

I am a coach and cheerleader for women who are:

🌟 overwhelmed with the struggle to juggle it all

🌟 underwhelmed with what they have for all the work and sacrifice they've made

🌟 are in the midst of change 

🌟 who are experiencing one of life's wrecking balls, be that divorce, grief, illness

🌟 who are excited about the next stage of life but not sure what to do with it.

I help wonderful (but possibly slightly frazzled) women find themselves in the mire of midlife.  

This is YOUR time!

There is so much potential for women in this redefined midlife...sometimes you just need the space to focus your thoughts and energy on grabbing it. 

Let's not age gracefully. Let's age POWERFULLY!

Sign up for some coaching and I'll show you how.

I'm interested in coaching

What's the right question to ask yourself at midlife?

Was thrilled to be asked back to East Coast FM with the wonderful Andrea Hayes to talk all things redefining midlife.  You can listen to the 11 minute interview here where I explain what question you should be asking yourself (especially if you're feeling lost or stuck), and how to matter more in your own midlife.  Listen here.

April 2023

What my clients say...

Thanks so much for your coaching. You’re brilliant at bringing clarity to the chaos and clutter of my mind!

Anna Mooney

Co-founder of My Silk Pillowcase

I was at your online seminar a few weeks ago and it was such a wake up moment for me. I'm now following your five elements system and thrilled with it!

Eileen Mooney

Alana’s coaching exceeded my expectations and it gave me time to reflect on aspects on life and how we move forward and achieve our maximum potential with ease.

Michelle Irvine, Pilates Instructor

Alana is direct in her communication, and very action oriented. She's also extremely encouraging, and positive. Working with Alana has been such a good investment of time and money, and I plan to continue working with her to bring my business to the next level.

Ciara Byrne

I benefited hugely from working with Alana, whose style is fast paced with a dynamic approach to goal setting. A great listener, she drilled down into my comments which made me question my beliefs and actions more profoundly. I felt very comfortable around her and I would highly recommend her if you're feeling stuck or need to get clear on the big life or career issues

Marian Richardson

Genuine warmth, goodness and empathy radiates from you, actively listening and being totally engaged while gently guiding me to find answers inside myself I didn't know where there. Thank you so much for energising me, and helping me to recognise and value my strengths again. You are a great coach and I will definitely be recommending you.

Noreen Murphy

 "I've just completed the coaching programme with Alana and I cannot recommend it highly enough. Before starting, I was hungry for change in my life, but didn’t know where to start. I knew I had more in me, but didn’t know to find it. 

Over the last few months, Alana has guided me on a journey of self-discovery.  I have uncovered creativity that I didn’t know I had and have challenged fears and self-limiting beliefs. 

Alana has a lovely style of being both challenging and compassionate, which enabled me to confront challenges in a safe environment.  And I now have a plan and feel ready to embark on the next stage of my life.  It’s a work in progress, but I have a sense of where I’m going and how to get there.  Thank you so much!!"

Jane, 54

If you'd like regular writing and midlife musings....

sign up to my newsletter Your Midlife Matters. I focus on themes and solutions I glean from my coaching, often with practical exercises, coaching on specific areas, and much more.  I also run regular interviews with inspiring midlifers on topics from beliefs, goals and habits, to food, mood and mojo; from sex, success and style, to fitness, health and hormones; from sleep, skin and hair to career, change and challenges and a bit of whatever else affects us women at midlife. 

It's also home to my Midlife Daily Journal Guide, where you can receive daily prompts to guide you on a year long journalling adventure. 

I love to write and talk about all things midlife women.

These are a few of the TV, radio and press I've been feature in

Check out my Instagram posts for inspiration or nifty ideas to nurture the magic of midlife.

Follow me here @midlifecoach